As businesses and marketers implement the newest trends and technologies, they often overlook one of the most important components in their marketing mix: digital marketing. But it’s never too late to adapt to the next generation of technologies and trends, whether you’re operating a traditional company or a trendy startup. Just as the terms “wireless” and “wireless communication” have undergone several transformations, so have digital marketing. The following are the top digital marketing trends of 2021 to help you remain competitive in the future:
With so many users accessing the Internet on their mobile devices, companies need to tap into this platform to drive more engagement. Mobile-based campaigns provide an engaging avenue for brand storytelling and consumer insight. However, as content continues to rule digital marketing, most marketers are moving away from producing custom content for mobile apps and focusing instead on optimizing their websites for mobile viewing. To capitalize on the changing mobile landscape, here are the top digital marketing trends in 2021:
Facebook and Twitter continue to skyrocket in popularity among all age groups. In fact, according to a recent study by comScore, both Facebook and Twitter saw greater increases in daily active users than Google’s search engine, which has been the dominant search engine for years. According to industry experts, this represents an ideal opportunity for companies to generate more revenue through paid advertising and sponsored content. While Facebook and Twitter are great platforms for connecting brands and audiences, the real question is how will consumers use these two giants to improve their business? Following are the top digital marketing trends in 2021:
With almost half of the U.S. population using mobile devices to access the web, digital marketing trends in the next year will continue to focus on consumers who want easy access to information. As seo companies evolve their services to cater to this new market, organizations need to adopt a unified voice search platform that will not only be beneficial to consumers, but also help SEO companies deliver higher search rankings. Social media apps will continue to increase in popularity as well, particularly ones that give businesses the ability to connect with fans and followers.
While businesses continue to improve their ability to deliver unique content through Facebook and Twitter, another trend will be developers creating native applications for consumers to interact with their favorite brands. While companies have already begun to offer their apps to iOS and Android devices, organizations should continue to offer browsers a variety of options on which apps to choose from. These platforms will also need to include features such as sharing documents and images and the ability to share links and apps. Organizations should also look to integrate social media platforms with their websites, which can offer consumers a way to subscribe to company-endorsed RSS feeds, follow company accounts, and receive company-endorsed news and blogs.
Another set of digital marketing trends in 2021 will focus on the ongoing development of digital products and software. There will be an emphasis on delivering products that are more user-friendly, and will often take on many different functions. For instance, one smartphone app could serve as a personal organizer, a digital camera, a virtual personal trainer, a translator, and a GPS navigator. Consumers will expect these apps to perform multiple functions and connect with multiple devices. Users will also expect to have complete control over their digital experiences.
The third set of digital marketing trends in 2021 will center around the continued integration of voice search. Consumer demand for local SEO services will continue to grow as people become aware of the benefits of using local search solutions. In order to respond to the consumer demand, organizations will need to develop localized voice search options. voice search will feature a feature that allows users to search by name, address, zip code, city, and even specific search parameters such as “pizza restaurant near my house.” Users will be able to tailor search results to better match their needs.
The fourth set of digital marketing trends in 2021 will center around voice search and the integration of mobile apps into the experience. Currently, most consumers access the Internet using a mobile device such as a smartphone or tablet. Additionally, some people access the Internet via their cellular phone. In order to accommodate the needs of consumers, organizations will need to consider ways to add a feature that enables them to search for businesses in real-time via their mobile devices. Mobile apps can provide consumers with access to digital marketing content, store profiles and business information, and connect users to social media channels.